天猫2016年度运营目标规划表

月份销售额全年占比流量(UV)1运营目标转化率客单价公式:预计广告投入（8%）直通车（80%）5160041280103201664.516129第一阶段过渡期400003200080004400035200880060000480001200020001月2月3月4月5月6月7月8月9月序号6450004.30%2171721.50%1985000003.33%1683501.50%1985500003.67%1851851.50%1987500005.00%2525251.50%1988000005.33%2693601.50%1988500005.67%2861951.50%19810000006.67%3367001.50%19812000008.00%4040401.50%19814000009.33%4713801.50%198销售额=流量(访客数)*转化率（全店成交转化率）*客单价6400051200128006800054400136008000064000160002580.645161第三阶段优化期9600076800192003096.7714.67%11200089600224003733.333333第四阶段爆发期2钻展（20%）每日费用1428.571419.352064.522266.6716.00%11.30%第二阶段快速积累期3运营阶段

月份预计销售额目标2014011059744.49201402500659.0482014031104872.6销售额占比5.30%2.50%5.52%6.31%6.49%8.10%12.08%9.57%11.93%7.71%14.03%10.45%活动预计销售额目标111112121225087214900.60.0612543320.0107450282014041262397.142014051297997.442014061620292.932014072415428.332014081914881.032014092386327.32014101541640.992014112806527.62014122089231.0910月11月11月日常170000011.33%5723911.50%19811.11160500010.70%5404041.50%19812月12月日常170000011.33%5723911.50%19812.128000005.33%2693601.50%198共计150000010.00%5050511.50%19815000000100%12000096000240001360001088002720012840010272025680128400136000108800272004533.336400051200128006400058.03%1200000960000240000------3870.974689.66