ADHEAT ADVERTISEMENT MODEL FOR SOCIAL NETWORK

专利名称：ADHEAT ADVERTISEMENT MODEL FOR

SOCIAL NETWORK

发明人：ZHANG, DONG,CHANG, EDWARD Y.申请号：EP09840965申请日：20090303公开号：EP2404263A4公开日：20140108

摘要：In one implementation, a computer-implemented method includes receiving ata server information indicating activity levels of users of a computer-implemented socialnetwork or acquaintance relationships of the users on the computer-implemented socialnetwork. The method further includes generating by the server influence scores for theusers based on the received information. The method also includes recursivelypropagating by the server an ad through the computer-implemented social networkbetween users having an acquaintance relationship by transmitting the ad from apropagating user to a recipient user when a difference between a first influence score ofthe propagating user and a second influence score of the recipient user is greater than athreshold.

申请人：GOOGLE INC.

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