GOAL-BASED CREATION OF ADVERTISEMENTS FOR A SOCIAL

专利名称：GOAL-BASED CREATION OF

ADVERTISEMENTS FOR A SOCIALNETWORKING SYSTEM

发明人：David Gross-Baser,Fidji Nahema

Simo,Himanshu Baweja

申请号：US13751801申请日：20130128

公开号：US20140214529A1公开日：20140731

专利附图：

摘要：An advertisement interface receives an input identifying an object maintained by

or otherwise accessible to a social networking system. A type associated with the objectidentified by the input is determined and one or more goals associated with the type arepresented. Based on selection of a goal, one or more options are presented, where atleast one of the presented options is associated with the selected goal. Hence, goalsspecific to a type of object may be presented and options specific to a selected goal arepresented to increase advertisement effectiveness. Based on the selected options, anadvertisement is created and displayed to other users of the social networking system.

申请人：Facebook, Inc.

地址：Menlo Park CA US

国籍：US

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